This tool merges two words into one new word. Both words are searched for identical letters, where the words are then joined together. The front part of the first word and the back part of the second word are retained in the process. Such a merged word is called blended word or portmanteau.
Portmanteaux are among the smartest company and brand names, as they allow you to creatively place two project descriptive words in one name. This tool lets you find these hidden jewels with a minimum of effort - just try all the important keywords one by one.
Of course whether a given merge actually sounds good or not depends strongly on the words used. English words usually have a clear advantage here.
Examples:
Groupon (group + coupon)
Pinterest (pin + interest)
Spritness (from spritz + fitness)
Beefalo (beef + buffalo)
